Our Services

Areas of Expertise

International Publications
Foreign publications require different techniques and sales strategies and can be a new revenue stream for many publications. Our experience in this area includes the repositioning of Pollution Engineering International as well as direct mail programs to develop new revenue streams.

Directory Sales
Lucrative margins and high repeat business are the hallmarks of successful directory publishing. Gallagher Media & Marketing has experience in directory publishing including work on hfm’s Buyer’s Resource Guide, Chilton’s Food Engineering Master, Modern Plastic’s Encyclopedia and Nursing Magazine's Career Directory.

Web Site and Electronic Media
Many opportunities still exist to fully realize the potential that the Internet has for publishers. These include electronic directories, classified job boards, electronic newsletters and webinars. Much more can be gained in revenue and share of market via better utilization of content and community available through web site offerings.

Custom Publishing
Many non-traditional advertisers can be brought into the market by use of custom publishing products. Ongoing programs can be created to meet the needs of clients that have a more complex message to deliver. Substantial programs can yield very satisfactory results for advertising clients and publishers alike, given the proper execution. Custom publishing is good for thought leadership pieces, educational supplements and advertorials. The more complex the message, the more suitable is normally is for custom publishing.

Trade Show Daily Publications
Always a standard bearer in business to business publishing, trade show dailies and special publications require an experienced professional team to properly execute these events. Trade show publishing is sometime warranted if the show has an adequate amount of exhibitors, attendees and news content. At Gallagher Media & Marketing, we help clients evaluate the validity of trade shows so that strategic decisions can be formulated as to what type of print or electronic product is most appropriate to ensure success.

Classified Advertising/
Recruitment Advertising
Classified advertising can be an often overlooked asset that may only need the proper staffing and resource allocation to make it come to life as a new and profitable asset.

At Gallagher Media & Marketing, we analyze the potential sales success that can come from online classified job boards as well as publishing classified sections.